Six quick links for Monday evening

A day off, a morning of reading, recuperating, and a few more quick links…

A Literary History of Fake Texts in Apple’s Marketing Materials. I don’t know what I like more, that Apple has these unwritten rules about a virtual world, or that someone went about deducing it from 13 years worth of marketing materials?!

Peter Drucker never said, “If you can’t measure it, you can’t manage it.” In fact, it was Demming, and in context, he meant exactly the opposite.

A great early write-up of the iPhone 15 Pro (and Pro Max) camera. I’m at best a hack when it comes to photography, but the iPhone cameras have made me want to get better at it.

How Big Tech Runs Tech Projects and the Curious Absence of Scrum. It’s no secret that whilst I believe in lightweight structure and process, I also think that a process is a means to overcome a limitation, and we should always be seeking to remove the limitation and thus remove the process.

There’s a difference between what tools can do and what tools do do. This is primarily about data products, but it’s also about products in general, and the reality that we continue to build new tools when we haven’t even used the ones we have to their full potential.

Grow your brain by moving your body—just 10 minutes a day. I find 10 minutes of meditative breathing and a long walk every day makes a huge difference to my mental health. It’s nice to learn there is not only science behind it, but the benefits are even greater than I thought.